Sunday, August 13, 2017

AUGUST BLOG FEATURE: Edwina Rivers from Designer Rascal

Hi there and hello from my dining table, aka my office! 

My name is Edwina and I am the crazy, manic and exhausted face behind my business, Designer Rascal and my Instagram page Life of a Pilot Wife. 

As you might have guessed, I'm married to a pilot who is here to gain his command on a private jet. Sounds like a great gig but having him on call 24/7 and away weeks at a time, means this crazy lady is left with the joyful and thoroughly rewarding job of full time solo parenting to Ollie and Annabel. So, as a result of permanent brain frazzle, Designer Rascal was born. 

Designer Rascal is what I like to call my sanity project. It was launched earlier this year so still very early and exciting days for my business. I am currently in the process of setting up my personal blog and doing my best to truly establish my business presence here in Tokyo and throughout Japan. 


So back to the topic on hand. I sew kids clothes (mainly girls) for ages ranging from newborn through to 10 year olds. I got to the point where I was making a dress a day just for me so I thought it was time to start focusing my efforts on a project that will hopefully bring joy to others and myself along the way. Residing in Tokyo means I have access to some amazing fabric options that are produced or at least printed in Japan (Liberty of London for example). 

One of my main focuses this year has been on ethical trade. We so easily get carried away on how cheap something is and forget about the chain supply chain behind the garment. While handmade might be perceived as hobbyist or unnecessarily expensive, I hope that it will in the end provide a greater reward for all involved. 

I have had the pleasure of meeting some fabulous Rascals in Tokyo and Osaka who have so kindly helped with my photo shoots. I hope to kick off my Autumn/Winter line with a photo shoot in September. Please feel free to contact me if you have a budding fashionista wanting to do some modelling. 

I'm very keen to collaborate with other small businesses or work with schools and larger businesses to assist fundraising efforts so please give me a shout. 

You will find my daily ramblings here:

Designer Rascal 

I look forward to meeting some of you in the near future. Thanks for stopping by. 

Edwina x

P.S those of you in Shimokitizawa, please don't judge me for being the neighbourhood crazy lady!

E x